Cross-posted from our New Best Friends at Giggia.com, is this bit of wisdom on how to break through the competitive scrum to get the attention of a potential employer or client.
Show a Key Skill in Action
Here’s the magic key for freelancers and part timers who are pitching clients or applying for work: show a key skill in action, accomplishing a business result. Don’t just list your skills, and especially don’t just list your skills assuming that your work and credentials will speak for itself.
Pull together a couple of short case studies that show how your skills deliver business results. And segue into that by showing that you understand the types of business results that this potential client or employer needs to get.
Here’s an example:
“It’s likely that you would expect your new social media manager to increase awareness that directly translates to sales. I did just that for one of my freelance clients – a retailer that wanted to stand out at an upcoming community festival. Other retailers posted on Twitter and Facebook about their specials and hours. But I crafted a campaign that alternated special events for new and existing customers. That enabled the store staff to tailor their sales strategy accordingly, and enabled the store owner to see exactly which tactic was more profitable.”
If you want the job, show them how you’ll do it.
– Joanne Cleaver, Director of Freelance Growth, Ebyline
Giggia recommends that you adapt the graf above for your cover letter. You’ve got my blessing — go ahead!
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